The building blocks of an organization’s culture consist of the shared artifacts, beliefs, values, and assumptions (Heskett, 2012, p. 34). Corporate culture is often considered one of the strongest assets in a firm and may be regarded as the way the company conducts its business (Heskett, 2012, pp. 34-36). Culture has a measurable impact on performance, and for this reason, leaders seek to build healthy cultures that align with their underlying missions. How an office culture consciously and unconsciously uses artifacts is a fascinating element of the corporate experience.
Today, I challenge you to walk around the office while looking and listening for cultural artifacts. They are pervasive throughout the environment. From a one-person office to the enterprise level, these elements exist and serve a valuable but underappreciated function.
According to Professor Macrcoulides of California State University at Fullerton and Professor Heck of the University of Hawaii, cultural artifacts may be some of the most observable elements and include such things as the physical structures, logical structures, rules of conduct, policies, imagery, stories, and rituals (Marcoulides & Heck, 1993). Additionally, they act as reminders of what is important to the organization’s members and frequently have a wealth of internalized meaning. It is not uncommon for artifacts to be subtle and pervasive throughout the firm’s operating environment. The reinforcing impact of cultural artifacts cannot be overstated. By their nature, artifacts are durable and reinforce impressions in the collective’s membership. Finally, many cultural artifacts are encased in legends, stories, and rituals that become ingrained as institutional knowledge. This is a double-edged sword and must be treated with care.
Walk around and look at the painting, pictures, décor, layout, organization, and social practices, while listening to the stories and legends of the company. These stories are shared, part of the lore, and help in the indoctrination of new members to the established group norms. The artifacts are fascinating to watch and listen to when taking a moment to appreciate the meaning and subtleties they convey.
I urge people to ask about these elements when visiting other organizations.
If you are interviewing, spend a few minutes asking about what you see and hear on your way into the interview. People in healthy corporate cultures love to talk about their environment. For other business meetings, it can be an excellent way to break the ice and start a conversation that builds trust. Artifacts of culture are everywhere. Take the time to look, listen, and value their significant messages.