Lost and Found: Microsoft’s advertising campaign
I feel the same way, as several of my peers that I spoke with, in that we do not “get” the Microsoft and Seinfeld Vista advertising campaign. If consumers do not understand the ad campaign, then Microsoft has a real problem. I guess the overarching message was “get connected”, but I am not entirely sure how that tied back to Vista. And after spending millions of dollars, Microsoft realized the message was lost, and pulled the plug on the campaign. I am not sure how the marketing team allowed…