Is free software profitable in the long run?
Quicken reduced the cost of Quicken Online to free. This is great for consumers, but I have to ask myself why Intuit would make such a move. What does Intuit see that would cause them to move in this direction? Are some of the new online financial applications starting to take root and they see this as a move to fend off competition? If you are giving your product away free, while incurring costs, how exactly is this great for your business long-term? The only thing…